Joanna Bartlett

Resume

PDF version

Qualifications
  • Excellent writing and communication skills. Background in marketing, fundraising, web content and public relations.
  • Able to communicate with diverse groups of people. Good listening and teaching skills.
  • Leadership experience—effective in motivating others and maintaining high morale.
  • Self-motivated and organized. Creative problem solving abilities. Can-do attitude with a good sense of humor.
  • Experience developing and executing marketing strategies.

Education
State University of New York, Empire State College, Saratoga Springs, N.Y.                                                     2008-2011
  • B.S. in Cultural Studies, concentration in Communications

Morris Pratt Institute, Milwaukee, Wis.                                                                                                               2003-2007
  • Ministerial Course on Modern Spiritualism with coursework in counseling skills

Rochester Institute of Technology, Henrietta, N.Y.                                                                                            2001-2003
  • Center for Multidisciplinary Studies, College of Applied Science and Technology

Experience
Sacred Heart Medical Center Foundation – Eugene, Ore.                                                                  August 2009 – present
Communications Specialist
  • Editor and leader writer for Cornerstone, the Foundation’s donor magazine. Circulation of 9,000.
  • Developed and executed successful communications plan for 2009 and 2010 Employee Campaigns, raising more than $400,000 each year, with highest employee participation in 10 years.
  • Recruit, hire and manage communications interns.
  • Developed and implemented monthly e-newsletter, @SHMCFoundation. Plan, write and design HTML newsletter, troubleshoot technical difficulties, track and analyze monthly results.
  • Strategize and create marketing mailings: postcards, direct mail letters, invitations, etc.
  • Research and write donor proposals, cases for support and business plans.
  • Develop, implement and track social media strategy on Twitter, Facebook and YouTube for effective, low-cost donor stewardship and acquisition. Provide social media training to Foundation team members.
  • Shoot and edit video of events and interviews to use in social media. Provide photography and graphic design services as needed.

Earthscribe – Rochester, N.Y.                                                                                                  February 2006 – August 2009
Owner, Freelance Commercial Writer
  • Provided quality commercial writing services to a variety of businesses—primarily focused on health and education.
  • Created clear, engaging copy for newsletters, press releases, websites, blogs, brochures, direct mail fundraising campaigns and other marketing materials.
  • Advised clients on effective marketing and public relations strategies, provided media relations training.
  • Consulted on the use of social media and emerging technologies such as blogs, podcasts, Facebook and Twitter.
  • Developed websites with user-friendly navigation and design and implemented websites. Proficient with content management systems, databases, CSS and HTML coding. Knowledgeable about search engine optimization, monetizing websites and writing pay-per-click advertisements.
  • Designed marketing collateral including postcards, brochures, books, flyers and business cards.
  • Hired and supervised freelance consultants on an as-needed basis to complete projects.
 
Rochester Institute of Technology – Rochester, N.Y.                                                            February 2001 – January 2006
News & Web Specialist (Office of University News)
  • Researched and wrote press releases, queries and tip sheets promoting RIT in local, regional and national media. Developed relationships with key media contacts.
  • Placed RIT in news media including The New York Times, Christian Science Monitor, New York Post, Associated Press wire, Knight Ridder, Cox and Gannett newspapers, Woman’s Day, First for Women, Women’s Health and Fitness, Arthritis Today, Contra Costa Times (Calif.) and local print, TV and radio.
  • Managed and maintained University News website, overseeing continued strategy, development, design and database projects. www.rit.edu/news.
  • Hired and supervised student and co-op web programmers. Responsible for hiring process, setting pay and conducting evaluations.
  • Wrote feature articles for RIT publications, News & Events and The University Magazine. Photographed events.
  • Won Rochester PRSA PRism Award of Excellence in 2004 for interactive DVD of RIT experts and speakers.
  • Established the Tiger Beat Blog: behind the scenes of RIT University News. www.thetigerbeat.com
  • Provided media training for faculty and staff members and interview preparation for TV and print media.

Freelance Contract Writer – Boca Raton, Florida and Rochester, N.Y.                                        March 2000 – February 2001
Copy-editing, technical writing, Web content management and marketing
  • Wrote and edited technical documentation for TARGUS Information Corporation. Conducted research and facilitated communication between engineering and marketing personnel. Created and updated website content.
  • Developed style guides for American Express migration of customer service knowledgebase into an Intranet environment. Wrote job aids, documentation and procedures for workflow and communication of technical problems.
  • Wrote and copy-edited direct marketing materials, customer service catalogs and sales brochures for start-up dot com business. Designed marketing and promotional materials including multimedia presentations.

Crossroads Chronicle – Cashiers, N.C.                                                                                        January 1999 – March 2000
Journalist and Columnist
  • Staff writer and columnist for Western North Carolina weekly covering a gamut of beats—from politics and hard news to features, community events and profiles. Subscription rate increased 30 percent. Articles published in several regional papers.
  • Hands-on involvement in newspaper layout, editing and proofreading. Photographed events for articles and features.
  • Awarded for General News Reporting by the North Carolina Press Association and Best Newspaper by Community Newspapers.

Dream Tree Design – Florida, North Carolina and Rochester, N.Y.                                                   December 1995 – July 2002
Owner, Web Developer
  • Managed all aspects of business, including customer relations, public relations and marketing.
  •  Designed original websites and redesigned existing sites for a variety of businesses.
  • Responsible for all aspects of design and implementation, including creating and editing images, developing and editing content, adding Cascading Style Sheets and JavaScript, CGI-scripts, shopping cart systems, etc.
  •  Actively promoted sites in multiple search engines, increasing traffic. Enhanced site ranking in search engines.

Community Service
Charlemagne at Fox Hollow Elementary School                                                                                             2009 - present
  • Webmaster, direct drive fundraising writer

Rochester Music Coalition                                                                                                                                    2003-2005
  • Founding member, editor of RMC Music Scene

Genesee Land Trust                                                                                                                                              2001-2004
  • Public Information committee member, writer for The Preserve newsletter, website design and maintenance.